Example: col(1)[L]$ = H\-(2)O; puts formula for water in the Long Name of column 1, but you need to set the formatting of Long Names to allow Rich Text to display properly. Press F4 to open the Worksheet Properties dialog. Click the Format tab. Change "Apply to" to "Long Name" Check the "Rich Text" checkbox Click OK
You can use any Text Object to learn the correct notations. Right-click on the edited Text Object and choose Properties to see the syntax in all its glory.